But at the same time with plunging CD sales, the labels hope that YouTube, which benefits from millions of visitors seeking music videos, will serve both as a promotional outlet and a key revenue source.
It's been a long standing rule that companies usually pay for commercials and advertisments to promote their products. YouTube is promoting the RIAA's product for NOTHING! The majority of companies in the world would kill for that kind of promotion but no, not the RIAA. They want YouTube to pay them to promote their own artists. I understand copyright and all that but the RIAA couldn't have dreamed up a better advertising tool than YouTube. The RIAA should be kissing Google's feet and begging to have all their artists videos uploaded there.
Instead what do they do? They try to extort as much money as they possibly can from Google until it's just not viable for Google to continue to pay for promoting the artists that are signed to the record labels. It's completely ludicrous. Only the RIAA could possibly be so greedy as to shoot themselves in their own foot and take even more away from their own bottom line.
The most horrible part of this is that now, music fans can no longer go to YouTube to see that new artist they heard about, and that hurts the fan and the artist. If only the artists could sue the damn RIAA for hurting their ability to promote themselves.
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rosecarmine
(no subject)
Date: 2009-03-10 12:10 am (UTC)It's been a long standing rule that companies usually pay for commercials and advertisments to promote their products. YouTube is promoting the RIAA's product for NOTHING! The majority of companies in the world would kill for that kind of promotion but no, not the RIAA. They want YouTube to pay them to promote their own artists. I understand copyright and all that but the RIAA couldn't have dreamed up a better advertising tool than YouTube. The RIAA should be kissing Google's feet and begging to have all their artists videos uploaded there.
Instead what do they do? They try to extort as much money as they possibly can from Google until it's just not viable for Google to continue to pay for promoting the artists that are signed to the record labels. It's completely ludicrous. Only the RIAA could possibly be so greedy as to shoot themselves in their own foot and take even more away from their own bottom line.
The most horrible part of this is that now, music fans can no longer go to YouTube to see that new artist they heard about, and that hurts the fan and the artist. If only the artists could sue the damn RIAA for hurting their ability to promote themselves.
I can't wait for the RIAA to fall....