And it's like showrunners think that no one would be excited for the new season without them. I don't mind end of episode cliffhangers as much if they're being resolved the following week, like say one Doctor Who episode ended amazingly with the Doctor about to regenerate and bang "to be continued" comes up. Now that was an awesome moment that got everyone talking (even if it was resolved badly), but if that had been a season ending I would have hated it